Another advantage of using an e-commerce site provider like Shopify is that it makes it very easy to then add your products to Instagram's shop feature, which means users can browse your offerings without having to leave the social media app (people are lazy like that). Shopify is one highly recommended option, offering simple inventory management features, customisable web URLs and a beautiful selection of website themes to get you started. While established platforms offer the benefits of a ready-made audience and often low barriers to entry, if you've established your own solid customer base, it can be worth building your own bespoke store in order to sell your design online directly without having to pay subscriptions, listing fees or commission – see our pick of the best website builders for artists for help choosing.Įcommerce plugins now make this option much more accessible. It can be well worth building your own website